Web Solutions

Purpose

Search Engine Optimization (SEO) is a broad term for all the processes and activities that are involved with the proper creation and appropriate maintenance of your business' online presence.

Content accordingly


Keyword Research


Without a doubt the single most important part of any SEO/SEM process. Proper research assures that your website will be optimized around the keywords most often used by the your customers. Without proper research, optimization is likely to yield poor results. In addition to groups of key phrases that are 3 words in length or less, an important strategy is to research for long-tail phrases that are 5 word or longer phrases.

Identifying your Competition


After selecting the best target keywords, it's important to know which websites rank highest in the major Search Engines (i.e. Google, Yahoo, Bing, etc.). This also includes researching Google Adwords budgets and placement of competitors' PPC campaigns.

Evaluating your Competition


Comparing yourself to the competition helps to give an idea of where the initial efforts of strategy and optimization should be focused

Creating a Strategic Marketing Timeline


A timeline of events should be created so that can benchmark progress made during optimization and more importantly, the marketing process. This could include: finishing critical stages of optimization, press releases, article submissions, link-building campaigns,etc.

Keys to Optimization


The following is a list of optimization targets that Google and the other search engines will look for to properly categorize your website. Meta-tags & Title tag
Image Alt tags
Content Optimization
HTTP Site Map
XML Site Map
Website Structure Analysis
Robot.txt file
Intra-Website Linking - HTTP Funneling

Local Optimization


When prospects are searching for a company they are usually looking for a Local Company. It's vitally important to optimize Local Map Search Engines, Citation Sites, Local Directories, etc.

On-Going Link Building


This is where the "rubber meets the road," with all the optimization essentials set-up it's time to get ranked! Bookmarking
Directory Submissions
Blog Commenting
Article Submissions
Press Releases

Internet Advertising


Mirroring a SEO and SEM campaign with a Pay Per Click Advertising campaign can be a great way to bring another traffic stream to the website.

Measuring & Reporting the Analytics


Quarterly Progress Reports include information regarding: Work/Changes performed on the website
Current Performance in search engines for individual keywords
Current Traffic Trends Evaluation of current strategy
Recommendations for further growth

Project divided into the following Modules

Creation of Google Account
Creation of Bing Account
On Page Optimization
Off Page Optimization
PPC Program
Social Media Optimization
Statistical Report

Activity and Action Plan


Google Account

Gmail creation
Webmaster tools
Google Analytics

Bing Account

hotmail creation Need to be listed
Bing webmaster tool

On Page Optimization:


Setting up search engine campaigns
Google Analytics
Google webmaster tools
Yahoo webmaster tools
Bing webmaster tools
Title and Meta tags for all pages with target keywords
Content Optimization for all pages
SEO friendly URL generation
Header tags Optimization>
Internal linking structure Optimization
ALT Tag and Title Tag Optimization
Generating sitemap.xml for SE crawlers to Identity
Creating and Using robots.txt file
Generate sitemap.html for customers to navigate easily
Creating and Optimizing Blogs (Blogger and Word press). - Need to create blog with products in order to get back links and traffic
404 page optimization
Proper maintenance of keyword density in website (optimum 3%)
Keyword analysis Competitor Analysis

Off Page Optimization - Need to submit

DMOZ submission
Yahoo Directory Submission (paid)
Local Business Listing
AboutUs.org Listing
Quality Directory Submissions
Cross-check the Inbound and Outbound links
One way link exchange
Reciprocal link exchange
Three way link exchange
Business Listing in Yellow Pages Directories
Press Release Submissions
Article Submissions
Classified Submissions
Forum submission
Posting comments in relevant blogs
Finding Link Exchange partners
Finding competitors' back links and exchanging links
Sending Link Exchange requests through emails
Tracking the keywords position in major search engines
Tracking the position of competitors for top 10 keywords in major search engines.
Increasing inbound links on a regular basis
Writing reviews in review Related sites (ex:www.reviewcentre.com)
Submitting Link Exchange details and following up with reports on a regular basis.

PPC Programs - Creating Paid Campaign for site.

Google Adwords

Social Media Optimization: - Updating SMO sites.

We propose to perform Social Media Optimization (SMO), as SMO is a set of methods to generate importance and incredible publicity to a website in the internet world using social media, online communities and community websites. Social media optimization procedures will drive heavy traffic to a website not only through search engines but through different channels.


Our SMO services include the following:

News Letters
Facebook
Twitter
Digg.com
StumbleUpon
Reddit
Design Float
Mixx
Technorati
Delicious
Blogs
Forums
Videos etc